Information on the Scheme

The GRADAIM recognition scheme is open to commercial businesses, sole traders, retailers and wholesalers. Community organisations with the main aim of promoting the Irish language are eligible to enter the annual Glór na nGael competition, however groups registered as a company are eligible to apply to the GRADAIM scheme. GRADAIM is a voluntary scheme and therefore state bodies with legislative responsibilities to the Irish language are not eligible. 

334 businesses have received recognition to date, and they are all listed in the GRADAIM Businesses Directory. A GRADAIM plaque indicates to the public that your business has made great strides in regard to the promotion of Irish, between signage, marketing & brading, and service in Irish.

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Signage

Bilingual or Irish-language signage increases the visibility of the language and reflects a business’s attitude toward Irish culture. Many people, even those who don’t read Irish fluently, appreciate seeing it in public spaces.

Using Irish signage sends a positive message to customers. Across Ireland, people value the presence of Irish, especially in the Gaeltacht and areas with language plans. Participating in initiatives like GRADAIM helps businesses support efforts to rejuvenate and celebrate the language.

Things you will wish to consider:

Marketing & Branding

Using Irish in your marketing connects your business with Ireland’s rich cultural heritage. Over 70% of people surveyed said they would consider buying products with Irish-language branding.

Irish branding adds authenticity, strengthens your business identity, enhances product value, and connects to a global audience through the appeal of “brand Ireland.”

Services in Irish

Providing services through Irish, in person or online, lets customers engage with your business in a language close to their heart. In the Gaeltacht, many expect this option and may be disappointed if it’s unavailable. Offering service in Irish shows respect for the language and its community. Start small with a manageable approach, using a ‘cúpla focal,’ and grow from there.

Roghnaigh do theanga / Choose your language